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What The Experts Are Saying
Entrepreneur Magazine:
"As America ages, the senior-care industry is maturing beautifully."

gaebler.com:
"Despite the challenges of an aging America, the upcoming senior boom is creating the need for services designed to meet the needs of senior citizens. Franchises that provide senior-care services will experience a significant upswing in the coming years. Since many seniors prefer to remain in their homes as long as possible, franchises that offer in-home senior care services are positioned to reap the most rewards."

smallbiztrends.com:
"No weakening in this segment of franchising. There will continue to be a huge need for all types of services that active seniors want and need. As millions of baby boomers retire in the next several years, now is the time to enter this market, so you can learn it well, and ramp it up for the growth that will be continuing"

Franchise Times:
"Let's say that you're looking for a franchise opportunity, preferably one in the medical or health care field. You want a market with proven growth potential, but one with a minimum of paperwork and without a huge capital investment for equipment. Perhaps you should consider homecare businesses."

About.com - Susan Ward:
"I hardly had to use any of my mental capacity to figure out that the increasing number of seniors equals increasing business opportunities for that demographic. This one statistic alone is enough to set the business opportunity bells ringing: "Over the next two decades, the number of individuals aged 65 to 74 will almost double" "

MSNBC:

10 hot businesses to start now

"# 1. Home elder care. Thanks to the miracle of modern medicine, members of the so-called "greatest generation" are able to live independently, but frequently not without help. Businesses that provide personal services to the elderly -- grocery shopping, chauffeuring, physical therapy -- are good bets for the sole operator."